A Much-Needed Solution for Today's Active Lifestyle
18 May 2007 marked the official arrival of LiveLife's most anticipated stress-relief product, Rilax. A functional food supplement, Rilax is a stress management formulation containing a breakthrough, internationally patented and award-winning ingredient from France, Lactium.
Lactium is a milk protein hydrolysate that contains an innovative and unique bioactive decapeptide with clinically proven relaxing and stress relieving properties. Lactium was internationally recognized when it received the Bronze Award for Best Innovation in Health Ingredients 2004 at the Health Ingredient Europe (HIE) exhibition.
Even well before the official launch, Rilax received enthusiastic response from both retailers and consumers alike who came to know about it through product briefings, health talks and sponsored events. Many even made attempts to purchase it well-before the official launch date.
Rilax's natural stress management formulation helps to limit the stress level to that which will motivate but not overwhelm. Since stress is a daily part of our lives and is not going to go away, it is essential that we all learn to manage our daily stress before it impacts negatively on our well-being. LiveLife's foresight and discovery of its second product (since Estime in 2003) certainly bodes well for the hectic and fast-paced living in the 21st century.
In just 2 short months since its launch, Rilax won the Best New Stress Reliever Award 2007 from Watson's, Malaysia's largest pharmacy chain store. Currently, it is the only natural stress relief product of its kind available in the stores.
